I was very struck by an advert I saw on the cover of Time Out this week. It was for something like Night Nurse and urged the reader that if they wanted to snog Barbara from accounts at the Christmas party, to make sure they take their cold relief medicine before the party. But this stuff doesn'r cure your cold, it just covers the symptoms. In other words, let Barbara gargle your germs unaware, just so you can get your jollies.
I find the much vaunted John Lewis hare and bear advert to be similar. I see nothing to suggest that the bear is miserable at missing the tawdry commercial festivities. Nope, the hare is buying a present for the bear that the hare wants for itself, the bear's company at Christmas. If I were that bear and I'd found a way of sleeping through the horror of the season and someone had woken me up just to entertain them, I'd have ripped the furry little pest's head off and swallowed its ears.
This post is brought to you by Christmas music. When I'm in charge, and I will be, it will be banned for every day except the 24th and 25th December.